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Nikita Poltoranin - Introduction
Role in the project
Team

Polina Zaitseva

Brand Designer, Motion Designer, and Visual Creator

I'm the brand designer, motion designer, and visual creator at Thrive Solutions. I create a brand's visual identity: the logo, the visual style, and a system that makes a company recognizable at first glance. I make animation, video, and content for social media and advertising so the brand looks alive and coherent at every touchpoint. I make sure there's always meaning and a business goal behind a beautiful picture.

Polina Zaitseva

Brand Designer, Motion Designer, and Visual Creator

I build identity and visuals so a business stands out from its competitors and stays memorable.

BEHIND EVERY BRAND STAND AN IMAGE AND A CHARACTER

My role in the project

I'm responsible for how a business looks and how it's remembered. I create brands from scratch and repackage existing ones: logo, brand colors, fonts, patterns, and assets that come together into a single system. I make sure the style works the same way on the website, on social media, in a presentation, and in print, instead of falling apart into different looks.

Beyond static design, I work with motion: animation, short clips, and motion graphics that bring a brand to life and hold attention. I prepare visual content for social media and advertising - post templates, stories, covers, and creatives built in one recognizable style. I select references, think through composition, and put everything together so materials come out fast and without loss of quality.

I start not with a flashy wrapper but with the goal: who we're showing the brand to, what the person should feel, and what action they should take. Before delivery I check every element for legibility and neatness, prepare files in all the needed formats, and leave clear rules for using the style so it doesn't fall apart without me. My goal is for the brand to be read instantly, stand out from competitors, and stay in memory.

Your project will be led by a team that knows its craft

Our team

We work as one team: we take on the project, build the process, and carry the solution through to results