Одностраничные сайты

Услуги и компетенции

Контакты

О компании

Solutions & capabilities

We're open to a conversation. Send a request and we'll look closely at your task and propose a solution that works.

Get in touch

Russian

+7 727 310-67-21
Mon-Fri: 11:00-19:00

Типы бизнеса
Портфолио
Этапы работы
Наша команда
Контакты

Basic brand identity development

We build the brand's visual foundation: logo, color system, and typography with clear rules for a confident start and scaling.

Recognition and unified communication

Systematic visual style and clear rules

Order basic identity

Home / Services / Branding and design / Basic brand identity

Calculate the cost

We shape positioning, character, and visual direction

Brand strategy

We set the rules and hand over a file kit for launch

Basic guide

We select a palette and typography that set the brand's character

Color and fonts

We craft a strong mark and a base system for its use

Logo

Small and mid-size businesses without an established style

When looking modern and systematic matters, but without deep brand strategy or an extended second-level identity.

Startups and new projects at the launch stage

When you need a first professional visual foundation: logo, color, and fonts, to enter the market without overspending on a complex system.

Companies with a scattered visual image

When a logo exists, but clear color and typography rules are missing, so materials across channels look inconsistent.

Projects ahead of a website and ad launch

So marketing rests right away on a clear visual base: logo, palette, and fonts, and doesn't need constant design rework.

Who basic brand identity suits

Business types

Basic identity is the brand's foundation: logo, color, and typography for a confident start and unified rules.

Completed identity projects

Portfolio

Identity with a thought-out system, clear visual logic, and ready rules for launching a brand.

2026

Brand book development for concrete panel brand Pozzolano

Premium brand book for an architectural brand from Canada: logo, palette, typography, patterns, branded assets, and rules for applying identity across all media and online.

2025

Brand book development for rental company DAU Rental

A full brand book for a rental company: logo, palette, typography, patterns, and rules for using the corporate style on all media, from vehicles to online display spaces.

2024

Brand book development for locksmith service Locksmith GTA

Visual system for an emergency service brand: logo, brand colors, fonts, and design rules for the vehicles, uniforms, advertising materials, and online media assets.

2024

Brand book development for door service Reliance Doorsmith

Identity for a service company: logo, palette, typography, document templates, and rules for applying the corporate style in Ads, on sites, and in online communication.

2024

Brand book development for packaging distributor KazakhUpack

Corporate style for a B2B brand: logo, corporate colors, typography, packaging layouts, and a detailed identity usage guide for contractors and partners of the brand.

2024

Brand book development for frame maker Ela Porte Inc.

Corporate style for a B2B brand: logo, corporate colors, typography, packaging layouts, and a detailed identity usage guide for the contractors and partner firms.

2024

Brand book development for stretching studio KarinaStretchMe

Brand book for a wellness stretching studio from Toronto: logo, coral palette, accent font, favicon, poster series, and rules for using the style across all brand media.

2023

Brand book development for premium kitchen brand Prime Kitchens

Brand book for a premium kitchen brand from Toronto: logo, gold palette, brand font, favicon, patterns, branded assets, and rules for applying identity in print and online.

2022

Brand book development for landscaping brand GreenFuture

Identity for a landscape design brand from Almaty: logo with a conifer symbol, green palette, mono, favicon, business assets, and rules for applying the style in print and online.

A transparent process for basic identity development

Our process

We agree on each stage of the basic identity in advance. We lock the result and scope of work from the very start.

We shape 2-3 stylistic vectors, define the brand's character, and agree on the overall visual tone for further development.

Visual direction

We dive into the business, audience, and goals. We define positioning and shape the base of the future visual system.

Brief and discovery

We create concepts, argue our decisions, refine the chosen option, and build base rules for its use.

Logo development

We select a color palette and font pairing, and shape clear rules for visual use at key points of communication.

Color and typography

We lock the rules for using the logo, the color palette, and typography in a structured base guideline. We describe the logo versions, allowed combinations, and application principles to avoid chaos in future design work. We hand over a full kit of source files in professional formats for online and for print, so the team can start using the identity right away.

Guide and file handover

Order basic identity development