Companies that need leads right now
When you need a manageable flow of inquiries with a clear cost per lead that you can scale up steadily as the budget grows.
Businesses with a broad, mass-market audience
When the product appeals to a lot of people and you need to target precisely by interests and behaviour instead of firing blindly.
Businesses that want to win back lost clients
When people visited the site or profile but never got in touch, retargeting brings them back and leads them to the action you want.
Brands with a clear, strong offer
When the offer is clear and the job is to show it to the right people, test the combinations, and find the cheapest sources of leads.
Who Facebook ads are right for
Facebook advertising reaches a wide audience by interests, location, and behaviour, and you pay for results.