For companies that need requests fast
If you need the result not in months, as with SEO, but right after launch, with a clear and fully managed cost per client inquiry.
For businesses with clear, formed demand
When people already type a service or product name in search, and it matters to show first and bring them to the site for the right request.
For services with a high client value
When one request brings tangible profit, there's Direct sense in fighting for every client from search even at a high cost per click.
For those who want to return site visitors
When a person has been on the site but left no request, remarketing helps gently remind them and lead them to the right purchase.
The client is ready to buy right now
Google advertising means impressions on target queries to the people already searching for your product and ready to buy it.