Companies tired of paying for each click
If Ads eat the whole budget, but you want a traffic source that works for you even after all paid campaigns are stopped.
Businesses with a long deal cycle and demand
When clients search for the service themselves, the purchase is considered, and it matters to steadily catch their eye at the very right moment.
Sites with a large service catalog
When you have hundreds of products and each page can bring target traffic from search, if you optimize it right for queries.
Regional and local businesses
When clients search for you by city and district, and reaching the top for local queries directly brings you new calls and real visits.
When clients search for the service
SEO is a channel that brings clients from search and doesn't require payment for each separate visit made.