Companies with established demand
When clients are already typing the right queries into search, and you need to reach them before competitors do and bring them to the site to get in touch.
Businesses in Kazakhstan and the CIS
When a large share of your audience searches for products and services on Yandex, and you can't afford to miss that source of inquiries and clients.
Businesses that need reach across YAN
When you want more than search: reminders about your brand across thousands of sites in Yandex's advertising network.
Businesses with a clear lead funnel
When the website and lead handling are already in place, and the job is a steady flow of inquiries at a managed, predictable price.
Who Yandex Direct is right for
Yandex Direct captures active demand through Search and the Yandex Advertising Network in the markets where Yandex is strongest.